Onefourfive Clarendon

When brainstorming your key content focuses, step inside your customer’s shoes. Go beyond the product or service you offer and think about the people who buy it: their interests, their questions, their pain points. Don’t be afraid to cover topics that aren’t directly related to your business; instead, find topics your customers are interested in and find ways to refer back to your products in a relevant and helpful way. This more holistic approach to blogging will go a long way to driving more traffic.

At this point, most of us can agree that traditional keyword targeting is old hat, but researching your keywords is still essential for content planning. Forget targeting and stuffing, today’s keyword research is all about context and user behaviour.